Posted by admin on March 27th, 2008 in Writing and Speaking
In the movie City Slickers, Curly (played by Jack Palance) tells Mitch Robbins (played by Billy Crystal) that he has to find the “One” thing. The dialogue goes as follows:
Curly: One thing. Just one thing. You stick to that and the rest don’t mean [nothin’].
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.
The “One” thing for a book
to sell well is that it must generate Word of Mouth. The goal of every tactic you employ to sell books is to create Word of Mouth. Why does every author want to get on Oprah? Because she’s the biggest Word of Mouth in the market. Look at the brief list below of tactics you can use to promote your book:
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Posted by admin on March 25th, 2008 in Writing and Speaking
A hook is a one-line zinger that describes your book in a way that would let anyone’s grandmother in Topeka understand not just what the book is about but why she should buy it.
Without one, it’s very difficult to sell a book to a publisher. That’s because the editor your agent approaches at the publishing house has to sell the manuscript to her colleagues, and the publishing house has to sell it to the reader.
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